Account Planning

Account Planning
A workshop in which the management of large and more complex customers is central. Learning effective process steps and techniques to develop large customers quickly and successfully. Mapping all decision influencers and who influences the decision to buy. During the training you will practice with your own case(s) and it is possible to jointly develop the account plan format that suits your organization and business.

From Goal Defining to Strategy to Technique and Tactics (Actions) (DSTT)
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Target audience

Sales professionals, Account managers, Sales Managers, Business Development Managers and colleagues who manage and develop large complex customers.

Expected results

• Increase in sales revenue
• Improvement of conversion rates
• Better competitive position
• Shorten the sales cycle
• Reducing price pressure, margin improvement
• Increase customer retention
• Improve gross and upsell results

Competences

• Result Orientation
• Customer focus
• Organizational sensitivity
• Problem analysis
• Impact
• Collaborate
• Organizing own work
• Progress monitoring
• Vision

What do our customers think!

“Thanks again for this intensive, but instructive week. It's nice to see how full of conviction/enthusiasm you taught us something. That is hugely motivating!”

Internal and External Sales Team
(International organization in logistic solutions)

“Relevant experience of facilitator and good interaction. Themes that are directly linked to our organization. Training and content gives confidence.

International Sales team
(Data Analytics Company)

“ Very instructive due to the clear structure. Learned a lot in a very short time, very intense but a lot of fun. Good learning environment where I dare to be vulnerable with a lot of interaction and variety. 

Sales team
(IT recruiter)

“This session was great, interactive and flexible. I think it's one of the best workouts I've had. Good energy and convincing explanation."
“My work as a New Business Developer has become more fun.” 

Netwerk Development Team
(Leading B2C Marketplace Platform Provider)